Ιn September 2026, the GreenFit project, represented by its partner Lucena Protected Designation of Origin (PDO), participated in the European Researchers’ Night at the University of Córdoba, Spain, bringing together agricultural heritage, scientific knowledge and innovation.
The event provided an opportunity to engage with the wider public, raise awareness of the importance of Protected Designations of Origin, and showcase the rich olive-growing tradition of the Lucena region, while highlighting the role of research and innovation in shaping a more sustainable agricultural future.
Celebrating Local Olive Oil Heritage
The event highlighted Hojiblanca, a characteristic local olive variety, through a dedicated tasting session that allowed visitors to explore its sensory qualities and discover the distinctive characteristics of the extra virgin olive oils protected under the Lucena PDO designation.
Introducing GreenFit: Innovation for a More Sustainable Agricultural Future
Alongside its activities celebrating local olive oil heritage, Lucena PDO introduced visitors to the GreenFit project, raising awareness of how research, innovative technologies and digital solutions can contribute to more efficient agricultural practices, informed decision-making and long-term sustainability.
Connecting Tradition, Research and Innovation
The participation of Lucena PDO in the European Researchers’ Night reflects the importance of connecting traditional agricultural knowledge with modern research and technological innovation. As a GreenFit project partner, Lucena PDO contributes to strengthening the dialogue between agricultural heritage and emerging solutions, demonstrating how innovation and tradition can work together to support the future of olive cultivation.
Through initiatives like this, GreenFit continues to promote knowledge sharing, stakeholder engagement and awareness of sustainable agricultural practices, bringing its vision of a more innovative and resilient European agricultural sector closer to local communities.
